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Inbound Marketing Strategy: Current Best Practices & Blogging

Bold lead-ins offer a similar effect and often are used with bullets to form a base list that also offers further explanation of each item. On a small scale, while at the same time repeats itself, so just use while, and beware of other repetitive phrases (e.g., flushed out, end result, plan ahead). In the grander scheme, marketing blog writers may explain something, then re-explain it, either to pad out the copy or because they don’t feel confident the message was delivered. Your blog represents your brand, and the words within it speak to your commitment to excellence.

We love images, photos, graphics, videos, screenshots, or GIFs. When conducting research for a blog post, be sure to pull quotes from other sources that can help to enhance your piece. Including quotes from other sources in your blog can help to add credibility to your writing.

The article should contain a minimum of 2-3 internal links. Start your post with an interactive introduction to grab the attention of readers. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.


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That means well-written, interesting articles that provide value to our readers. If your article is accepted, it will be read by thousands of people who are already using our platform to read helpful content. Consider the audience when writing articles and strive to offer insightful advice, practical tips and clear takeaways to readers. Be sure to provide a unique viewpoint, and avoid over-published topics. Think about your ‘ideal reader’ as if they were a real person.

I recommend creating multiple reader profiles, covering different ages and types of potential readers. You can’t get to know every reader personally, but you can create reader profiles that cover every segment of your reader base. We’re always looking for creative and innovative digital marketing bloggers to become our contributor.