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Email Marketing Strategy: How to write email copy that sells

The copy inside the email should be relevant to the reader, addressing their genuine concerns or reminding them about something important. A killer subject line with actionable language is your key to a compelling email copy. FOMO – fear of missing out is one psychological trick used in writing a subject line to get the reader to open the email. By submitting a guest post to our consideration, you are confirming that you agree to these terms. For instance, a lead or new customer at the top of the funnel—the start of their journey—has pain points but is still discovering your brand; pushy calls-to-action aren’t ideal for them.

Once you know this, you can use copywriting to inspire them and get them excited about what you’re offering. Great email copy that sells gets your respondent to the next point – this is how you do it in the email world, you have to creae helpful content, that solves a problem or a need. It’s about getting someone to perform an action (i.e., getting to your landing page).


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Plus you’re refining your email copywriting skills. Whether you’re selling a product or selling people the idea of working with you – the whole goal of that email is to get your reader to say yes to what you’re offering them. The Campaign Monitor website attracts more than 1M monthly visits and the blog receives approximately 200k views each month. We are always looking for guest contributors to help create valuable content for our audience of marketers. Consistently producing great email content doesn’t happen overnight. Connect with customers, save time and optimize resources by exploring an email writing service that suits your needs.

It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. Great companies are always evolving, and your customers expect to experience change. What they don’t expect (because too many companies haven’t lived up to this end of the bargain) is to be told about those changes. Submit articles through Google Documents along with editor rights. Include at least two royalty-free relevant images in JPG, PNG, or JPEG format. You can also use screenshots, graphics, and other images that illustrate and back up your points.

It reads just like an email from a friend or colleague asking for a quick favor. For the people who want to learn more, these are followed by a more detailed , step-by-step explanation of how the deal works. It centers the recipient’s needs with the slogan “Happy Inbox, Happy Life.” Paired with a low-friction CTA, the copy is simple and effective. Small inclusions like the “Hi friend” greeting and the “You rock” closing makes the content feel welcoming and less aggressive. That said, this email from ModCloth serves as a refreshing change of pace.

That’s a nice balance of second person language that keeps the focus on the customer, not the brand. This is a subtle tactic that helps you stay value-oriented, but this next step I’m about to cover is crucial to hitting the point home. Again, it takes more than just a dynamic name tag for your email copy to convince readers that what’s inside is relevant to them. So use the very beginning of the email to explain how you know each other. Just like the email subject line should strive to establish relevancy through personalization, so should the copy in the message of the email. You might already know how crucial it is for your call-to-action copy and your landing page offer to align.

Email newsletters are perfect for asking about satisfaction levels, sentiments and ideas. Email newsletters shouldn’t assume recipients are still just learning about your brand, so aim for these unique benefits from newsletters to extract as much return as possible. Simply put, once they become new customers or are at least near the bottom of the sales funnel, a newsletter offers them the chance to feel nurtured by you as a customer. Once it’s live, we work hard to enhance its social reputation. You may also spread the essence of the post by promoting it on Google, Facebook, Twitter, LinkedIn, Pinterest, Reddit, Quora or any other social media or website. All articles require at least a featured image and should be 1280px by 700px.